Long confirmation times and high fees are common reasons for payment abandonment when using on-chain Bitcoin. Lightning removes these barriers by enabling near-instant payments with minimal costs, creating a checkout experience closer to what users expect from card payments.
Faster confirmations reduce checkout wait times, while predictable, low fees help avoid last-minute cost surprises, incomplete payments, or reconciliation challenges. This helps prevent cart abandonment and reduces friction, especially for time-sensitive or low-value transactions.
By offering a smooth and reliable payment experience, Lightning allows businesses to retain users who might otherwise switch to alternative payment methods, making payments a supporting factor for growth rather than a point of friction.